Cohort Institute
PilotTeams shouldn't be formed by accident.
Tools for educators to form and support student teams.
The question: How do we evaluate better teamwork?
Explore the projectEddie Zaldivar · Data Scientist & Founder
Understand the problem. Build. Test. Improve.
Data, research, and experimentation, used to understand what's happening, build something useful, and measure whether it works.
Featured work
Selected writing
Questions worth investigating.
Analysis · Measurement
We optimized for phone calls. We got phone calls.
What happens when you tell an ad platform to chase the wrong number, and how one auto transport brokerage climbed from calls to leads to lead value.
Read analysisAnalysis · Attribution
The ad platform says it drove the sale. Did it?
Analysis · Statistics
What is media mix modeling actually good for?
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View projectIn the community
Helping San Diego's small businesses get found, chosen, and measured.
Zaldivar Labs is the digital and technology partner for the El Camino Fund program run by San Diego Partners for Economic Prosperity (PEP). Digital audits, Google Business Profiles, websites and online ordering that convert, and measurement that proves what worked, for a cohort of San Diego businesses, most of them Latino/a-owned.
Coaching first, hands-on where it moves the needle. In English and Spanish.
About the program
Eddie Zaldivar
Data scientist. Founder. Builder.
Data science and digital marketing at Omnicom, Criteo, and Tombras, measuring what large advertising budgets actually did. The habit that stuck: decide what success means before spending, then check whether it happened. The same habit now shapes products, businesses, and community programs.
More about EddieWhat are you working on?
A question, a business, or a program. Tell Eddie about it.